If you’re very conflicted about which home business opportunities to choose from, know that there are some criteria that you need to have in place so that you don’t make a grave mistake that you might regret. Let me explain…
There are lots of home business opportunities!
That’s the good news. The bad news is that you have to narrow it down, at least at the beginning and choose one to start off with (actually all you need is really one good one or an automated business system if choose more than one). But which one?
Do you want to sell only your own products and services? Do you want to sell other people’s products and services? Do you want to do network marketing and just become a distributor? Do you want to sell items on eBay?
When it comes to home business opportunities, the world is your oyster!
If you were to narrow it down, how would you do it? Well, let’s start here…
Passion is Dead, Demand is Alive and Kicking
Out of all the home business opportunities out there, do you know the failure rate? If you’re not sure, lets lay down some eye-opening stats for you.
First of all, the failure rate in online businesses and brick n’ mortar businesses are quite high.
There are many reasons why a lot of these businesses fail. For example, a lot of the people behind these failing businesses usually violate the #1 rule – and that’s making sure that there is a demand for what they’re selling.
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You see, if no one’s buying your products, then you’re not going to make any money – period. Going solely after your passion and completely ignoring if there’s a demand for your products/service is fool-hardy.
With that said, you do want to choose an industry or niche that you do have some interest in. If you don’t like what you’re doing, you’re going to dread doing it and after awhile you won’t do it all.
Who Are You and What Are You Going to Do?
Now that you understand that demand plays a hug role with choosing the right home business opportunities, next you want to decide what kind of business you want to have.
Do you want to create your own products or tap into the products that have already been created for you?
Do you want to be the expert in your niche? Do you want to be a coach or a consultant? Do you just want to stay in the background and just be an affiliate or a distributor? How do you fit in with your business?
Next you want to make sure you cover rule number one and that means doing a little bit of research to ensure there are people who are buying the products and services you intend to sell.
If you’re going to start by going after a particular niche, then you may want to consider the types of products people in that niche would be interested in. You may want to even build a list in this niche as well.
This is where you want to make a decision as to what direction you want to go in.
Next is the really important part that a lot of people misunderstand about small home business opportunities…
Home Business Opportunities Bad Advice: Build It and They Will Come And Other Such Nonsense…
There used to be a saying that if you build something, people will find it. I don’t know how that saying got started, but if you buy into it, then you’re believing that people have an extrasensory locator programmed into their brain that can find anything they want…even things they never knew existed.
By now, you know how the “build it and they will come” sounds so ridiculous. What’s even more ridiculous is that there are people who preach this “philosophy” to the unknowing entrepreneurs thereby sealing their fate as failures.
The key to massive success is driving traffic to your website. If you can’t deliver enough traffic, odds are your business will die a quick death. Quality targeted traffic is the lifeblood of your business. And if you think people will automatically just find your new business on their own without any effort on your part, then you’re living in fantasyland – it just won’t happen.
In network marketing there are still a lot of people who believe that the only way to build a network marketing business to bug your friends and family. This does work for some, but unfortunately not for most.
This is where as a network marketer you have to learn marketing skills so you can build your business outside of your friends and family. Before you jump into network marketing you may want to consider how you plan on marketing your business.
Will you invest into paid marketing or use social sites like Facebook and Instagram to help you build your business? What kind of marketing budget do you have?
Putting It All Together to Find the Best Home Business Opportunities For You
By this point, you’ve got an understanding that you need to choose not only good products and services but products and services that are in demand. You also know the importance of choosing an industry that you actually have some interest in.
With the high rate of failure in the home business industry, it’s common sense that you want to touch on the very issues that contribute to this high failure rate – namely lack of traffic and lack of understanding business and Internet marketing.
If you can’t afford to spend time tackling these areas, then you may want to rethink going into business at all.
After all, knowing what contributes to failure and deliberately doing nothing about it is surefire way to commit business suicide – taking all your dreams, efforts, and money down with it.
Success is yours as long as you’ve set forth good common sense business criteria and you’re willing to learn. This is why I recommend that you read Dotcomology before you buy another ebook, WSO, or Internet marketing course that will likely just waste your time and money.